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Unseen UnknownAuthor: Jasmine Bina, Jean-Louis Rawlence
Unseen Unknown is a brand and business strategy podcast about the hidden threads that connect even the most distant of cultural concepts. We look at the emerging trends and behaviors that may be pointing to a deeper truth and ask the bigger question, Why is society moving in this direction, and how can we apply it to business? We believe if we cant see it in our culture, then we cant know it in the market. From retail and consumerism to politics, gender, identity and values, there are patterns everywhere that illuminate a path forward for brands. Your hosts, Jasmine Bina and Jean-Louis Rawlence, are brand strategists and futurists that explore these questions every day in their work for companies around the world. Well be interviewing thought leaders and domain experts both within brand strategy and outside of it. Expect to hear from people from all walks of life: artists, scientists, CEOs, journalists, professors, technologists and everyone in between. If youre a founder, leader, storyteller or creator, this podcast will compel you to think at a macro level you havent considered before. We also write and publish videos on everything brand strategy. You can see all of that here: https://www.theconceptbureau.com/ Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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26: How Consumers “Know” Things In Today’s World
Monday, 20 November, 2023
From the way we create our identities and manage our health, to the way we employ therapy-speak at work and vote in elections, it’s apparent that people are increasingly being guided by feelings and intuition in places where they may have once relied on reasoning or ideology.This noetic, direct-knowing way of moving through the world may sound familiar to you. Perhaps a colleague was “guided” to change careers, or a friend decided to “detox” their personal life. Maybe you, yourself, have dabbled in any form of “energy” practices.None of these major decisions came from religious ideology. None of them came from scientific reasoning. They came from a third place of intuition, and this is an important cultural shift that revalues knowledge in our world.When 87% of Americans believe in at least one New Age spiritual belief, it's clear this third place of knowing is growing. But what is really interesting is what we see when we drill down into that majority.What we find is not so much spirituality but instead the very definition of noetics: knowledge that is felt to be true, inside, by the self, with intuition as its defining experiential characteristic. In this house episode, Concept Bureau Senior Strategist Zach Lamb gives us a clear, compelling look at what this third epistemology actually is and how we’ve seen this new belief system emerging for the past few years in our work at Concept Bureau.It is a domain that is both needed and felt, but not yet surfaced in our culture… and that is the formula of a golden opportunity.Links to interesting things mentioned in this episode and further reading:The Noetic Future of Culture and Brands (Concept Bureau)High Fidelity Society Is Reorganizing The World (Concept Bureau)Awakening from the Meaning Crisis (John Vervaeke)The Body Keeps The Score (Bessel van der Kolk, MD.Check out our website for more brand strategy thinking, and come connect with us on Twitter, Instagram and LinkedIn.
