micebook Nineteen Unfiltered

Author: Chetan

We excited to kick off the New Year with the launch of nineteen Unfiltered a new video series featuring honest, behind-the-scenes insights from the agency leaders shaping our industry.
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Language: en-gb

Genres: Business, Marketing

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nineteen Unfiltered USA | Brett Hyman
Episode 6
Thursday, 20 August, 2026

The latest episode of our nineteen Unfiltered USA series is now live, featuring Brett Hyman, founder and CEO of NVE Experience Agency.In this episode, Brett reflects on his unconventional route into the industry, from promoting nightclubs in Hollywood to building a global experience agency, and why understanding the people in the room remains fundamental to how NVE approaches its work.We explore why NVE has chosen to remain independent at a time of widespread industry consolidation, the agility that gives the agency, and why Brett believes protecting the craft should remain the North Star for growth.He also shares why he believes the traditional definition of ‘experiential’ is too narrow for the role experiences play today, and how brands are increasingly putting experience at the centre of the marketing mix to build cultural relevance and connect with audiences in ways other channels cannot.The conversation also touches on NVE’s approach to talent, the importance of curiosity and diverse world views, international growth plans, and the LA28 Olympic Games.Watch the episode now. And stay tuned for more conversations with some of North America’s leading agency CEOs and founders.