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The Customer Mission Podcast with Andrea Belk OlsonAuthor: Andrea Belk Olson
Do you truly have a customer-centric organization or do you simply say you do? Do you know how to identify unmet customer needs? Do you have a growth strategy driven by compelling differentiators? The Customer Mission Podcast shares best practices and insights on how to create customer-centric behaviors and mindsets to grow faster, be more competitive, and be more profitable. Language: en Genres: Business Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Why the “Storyteller Shortage” Narrative Misses the Real Leadership Challenge
Episode 25
Thursday, 18 December, 2025
The Wall Street Journal declared in a recent article this week that companies are “desperately seeking storytellers.” According to LinkedIn job posting data, the use of storyteller as a job title has doubled in the past year. Organizations from Big Tech to nonprofits are rebranding communications roles and layering on flashy titles like Head of Storytelling or Director of Narrative. At first glance, this feels right. We’ve all felt the pressure to cut through the noise, humanize our brands, and connect emotionally with audiences. But this framing treats storytelling like a function you can hire for, rather than a capability every leader and every team must cultivate.
