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Power of After ShowAuthor: Deborah Johnson
The Power of After Show (formerly the Women at Halftime Podcast) is designed for those at mid-career and the halftime of life who are asking, "What's next?" Our goal is to help you maximize your skills, resources, and experience to create a fulfilling, impactful, and purposeful next chapter. We believe this stage of life should be your best yetwhether that means building an ideal lifestyle, launching a business, or pursuing meaningful activitiesusing both smart technology and practical wisdom. Each month, you'll hear inspiring guest interviews from across life and business, two deep-dive solo episodes with host Deborah Johnson, and one special conversation with Deborah and her husband Greg (married for over 40 years) on topics ranging from raising adult children and finances to active travel and relationships. Join us to gain clarity, momentum, and encouragement for the future you want to create. More at https://PowerofAfter.com Language: en Genres: Business, Education, Entrepreneurship, Self-Improvement Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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403.Overwhelmed? Transform Marketing with AI with Courtney Henry
Episode 403
Monday, 11 May, 2026
In today's episode of the Power of After Show, I'm joined by Courtney Henry to talk about how AI can truly transform your marketing—but maybe not in the way you think. Because AI isn't the strategy—it's the tool. The real difference-maker is still clarity: knowing exactly who you're speaking to and what they need to hear. We also dive into why doing less—but doing it better—is often the smartest move, especially in a world that's constantly telling you to be everywhere at once. If you're ready to simplify your approach, focus your message, and use AI in a way that actually moves the needle, this conversation is for you. More about Courtney & get her free guide at https://Growthmindedstrategy.com/guide Full article here: https://GoalsForYourLife.com/marketing-with-ai YouTube Video of this episode here: https://youtu.be/bB5HsYGUbEQ Listen and subscribe! Get POWER OF AFTER BOOK HERE: https://amzn.to/3GpEGlJ Make sure you're getting all our podcast updates and articles! Get them here: https://goalsforyourlife.com/newsletter Resources with tools and guidance for mid-career individuals, professionals & those at the halftime of life seeking growth and fulfillment: http://HalftimeSuccess.com Chapters 0:00 Intro to the Power of Aftershow 2:45 Introducing Courtney Henry and GrowthMinded 5:30 Lessons from the world of big brand advertising 8:15 The biggest mistake in modern marketing 12:00 Why AI will not replace human critical thinking 15:45 Using AI as a junior team member for efficiency 19:30 Reducing cognitive load with smart technology 23:15 Marketing as a mindset: Shifting focus to the customer 27:00 The power of the human touch: A dog grooming story 31:30 Courtney's personal journey through burnout 35:00 The realization of choice and setting boundaries 39:15 Personal development as the key to business success 43:00 Finding joy through Irish step dancing 47:15 Pacing yourself for long-term longevity 50:00 Final takeaways: Changing your fuel source to joy 52:24 Closing and where to find Courtney
