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The Litigation Psychology PodcastAuthor: litpsych
The Litigation Psychology Podcast presented by Courtroom Sciences, Inc. (CSI) is a podcast for in-house and outside defense counsel and insurance claims personnel about the intersection of science and litigation. We explore topics of interest to the defense bar, with a particular emphasis on subjects that dont get enough attention. Our hosts are experts in Clinical Psychology, Social Psychology, and scientifically-based jury research with a wealth of knowledge about psychology, science, jury research, human behavior, and decision making, which they apply in the context of civil litigation. Language: en Genres: Business, Science, Social Sciences Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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#302 - The Likeable Plaintiff
Episode 304
Monday, 16 March, 2026
The likeability of witnesses is a huge factor in juror evaluation and decision-making. Bill Kanasky, Jr., Ph.D. talks about the necessity of testing plaintiff likeability by getting the plaintiff deposition on video so it can be played in a focus group to get feedback on the plaintiff. Juror perception of the plaintiff is a major influencing factor in how they consider the case. Likeability of defense witnesses is important to test as well since the likeability factor applies to both sides, so understanding what jurors think about the likeability, credibility, knowledge, etc. of all witnesses is crucial. Lastly, Bill shares how to address likeability of plaintiff witnesses in voir dire in order to diffuse it as an issue during deliberations.
