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The Rolex Whisky Passion ProjectListen to new episodes by @RolexWhisky aka Gavin Linde Weekly! Author: Gavin Linde Language: en-us Genres: Arts, Food, Hobbies, Leisure Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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The Modern Whiskey Market: Critique and the Enduring Value of People and Experience
Tuesday, 18 November, 2025
Dawn Davies, the buying director for The Whiskey Exchange, talks to Gavin about the modern whiskey market and raises issues such as overcharging customers, releasing substandard, non-age statement liquid, and using excessive packaging that shifts focus from the product to "pomp and ceremony." She also highlighted a concern that the market prioritizes "flippers" over long-term customer loyalty. Despite the need for an industry "reset," both speakers agreed that its core strength remains the value of people and unique experiences, which Dawn exemplified by sharing memorable "pinch me moments," including attending the Cannes Film Festival.
