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The revenue machinePassionnate about car rental company transformati Author: Emmanuel Scuto
Passionnate about car rental company transformation in yield management, Emmanuel Scuto interviews the industry experts to put the light on revenue management. Hosted by Ausha. See ausha.co/privacy-policy for more information. Language: en Genres: Business, News, Tech News Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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#33 Tiago Gomes Santos, master the ancillary sales
Episode 1
Saturday, 24 January, 2026
Career Summary of the IntervieweeTiago Gomes Santos began his career with a degree in history and initially worked as a teacher. Due to limited opportunities, he transitioned into retail sales, where he developed a strong foundation in customer service and cross-selling techniques. Over time, Tiago became fascinated by neuro-marketing and behavioral science, leading him to specialize in sales optimization. He spent seven years at Frontline Performance Group (FPG), focusing on car rental coaching and ancillary sales. Eventually, Tiago founded his own consultancy, dedicating 95% of his time to helping car rental companies across Europe improve their ancillary sales strategies, customer experience, and team performance.References DiscussedFrontline Performance Group FPGBooksSurrounded by Idiots by Thomas EriksonSapiens by Yuval Noah HarariInfluence by Robert CialdiniThinking, Fast and Slow by Daniel KahnemanMusicAC/DC Live at River Plate (YouTube)Macklemore & Ryan Lewis - Can't Hold Us (YouTube)Hosted on Ausha. See ausha.co/privacy-policy for more information.
