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Speaking of Media ....with Keith MarnochAuthor: Keith Marnoch
Insights for Communicators, Interesting for All. 'Speaking of Media' the Podcast that brings together communicators and the media to consider and critique the world of mass storytelling, hosted by former journalist turned corporate communicator, Keith Marnoch. If you are a communicator - or perhaps someone who speaks on behalf of your organization - 'Speaking of Media' allows you to learn from experts on both sides of the media microphone. The Podcast aims to highlight effective ways to widely share your positive stories and messages, and also perhaps more importantly - how to avoid getting caught in a negative media storm. Visit www.SpeakingofMedia.com Language: en-us Genres: Business, Education, How To, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Traditional Media Isn't Dying, It's Transforming Before Our Eyes ...with Graham Richardson
Episode 24
Thursday, 26 June, 2025
Send us a textGraham Richardson, former CTV news anchor, shares insights from his transition to public relations and discusses the rapidly evolving media landscape that impacts politicians, spokespeople, and organizations.• Traditional media isn't disappearing despite business model challenges—CTV's news site reached 47% of Canada's population in February• Today's communicators must adapt to a world where everyone has "HD cameras in their pockets" making everyone potential content creators• The decline in media resources means less scrutiny of officials and institutions, with 80% of stories now going uncovered• Trust in media has eroded with many believing journalists are actively deceiving rather than occasionally making mistakes• The 2023 Canadian federal election demonstrated extraordinary shifts in public opinion, influenced by both traditional and alternative media sources• Private sector clients still highly value traditional media outlets that can deliver broad audience reachThe most valuable asset for any public-facing person—whether in media, politics, or business—is authenticity and trust, which when lost is extremely difficult to regain.
