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Green Money MattersAuthor: Green Money Matters
Hosted by financial advisor Chris Everitt, Green Money Matters is raising the profile of sustainable investments. We want to help educate investors on the whats, whys and hows of sustainable investing - and how your investing can not only help you, but the rest of the world. Well be joined each episode by fascinating guests sharing their expertise on a range of climate investment opportunities. Join us! Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Episode 15: Turning Awareness into Action: Gail Gallie on Storytelling, Culture and Nature Finance
Episode 16
Monday, 15 June, 2026
How do we move from awareness to action on climate and nature? In this episode of Green Money Matters, Chris Everitt speaks with Gail Gallie - founder at The Nat, the Nature Action Agenda and co-founder of Project Everyone - about the power of culture, storytelling and optimism to drive meaningful change. Gail argues that while most people are already aware of the environmental challenges we face, awareness alone is not enough. The real challenge is turning concern into action — and that means creating compelling visions of the future that people want to be part of. Together, Chris and Gail explore why "doom communications" can leave people feeling powerless, how stories shape the flow of capital, and why sustainable finance has a critical role to play in building a more resilient and nature-positive economy. From the UN Sustainable Development Goals to the growing movement to invest in nature, this conversation examines how culture, creativity and finance can work together to accelerate change. Topics covered include: Why environmental challenges are as much cultural issues as financial ones The difference between awareness and action How storytelling influences investment decisions The role of celebrity and culture in driving change Why nature is emerging as a new investment opportunity Building positive visions of a thriving future If fear captures attention, can optimism create momentum? Links & mentions: https://thenat.com/ https://www.project17.org.uk/ https://project-everyone.org/ https://torc-wealth.com/
