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The First Customer  

The First Customer

Author: Jay Aigner

Ever wondered how to use your experience to start or grow a business? The First Customer intimately dissects successful entrepreneurs journeys to their first customer. Learn from practical real-life examples of regular people transforming into superheroes by starting their own business. Buckle up the rocket is taking off! 
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Language: en-us

Genres: Business, Careers, Entrepreneurship

Contact email: Get it

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The First Customer - Understanding Player Development Through Motion Data with Founder Bill Near
Episode 234
Wednesday, 21 January, 2026

In this episode, I was lucky enough to interview Bill Near, Founder and CEO of Helios, a performance wearable helping hockey players and teams improve faster through motion-based data and video integration. Bill breaks down Helios’ first-principles approach to avoiding “tech fatigue” by delivering recurring, practical value—most notably through time-saving video workflows and emerging AI-driven coaching insights that turn raw data into actionable development guidance for players and parents alike.Bill also shares the personal and technical journey behind Helios, from growing up playing hockey in New Hampshire to studying engineering at MIT and recognizing a critical gap in player development technology. He explains how Helios was built as a zero-infrastructure solution using motion sensors rather than rink-based tracking, enabling scalable adoption across youth, collegiate, and professional levels. Be inspired by Bill Near’s clear-eyed take on data, coaching, and building technology athletes actually stick with on in this episode of The First Customer!Guest Info:Helioshttps://helioshockey.com/Bill Near's LinkedInhttps://www.linkedin.com/in/billnear/Connect with Jay on LinkedInhttps://www.linkedin.com/in/jayaigner/The First Customer Youtube Channelhttps://www.youtube.com/@thefirstcustomerpodcastThe First Customer podcast websitehttps://www.firstcustomerpodcast.comFollow The First Customer on LinkedInhttp://www.linkedin.com/company/the-first-customer-podcast/

 

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