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Cambridge Judge Business School Discussions on Marketing & StrategyCambridge Judge Business School Discussions on Marketing & Strategy Author: Cambridge University
Cutting-edge expert commentary, analysis and business insights on the marketing and strategic issues of the day from Cambridge Judge Business School's global faculty, associates and guest speakers. Language: en Genres: Business Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Brand building programme for Cambridge Judge Business School
Friday, 8 November, 2013
Dr Eden Yin, University Senior Lecturer in Marketing at Cambridge Judge Business School, says a strong brand implies a quality product, and a high quality product at the outset is essential in building the brand. His forthcoming two-day Executive Education programme on brand building deals with the strategies and processes involved. Aimed at brand managers who deal with brands on a daily basis, Dr Yin also expects interest from NGOs and not-for-profit organisations.
