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Success Tools OnlineFree tools and Tips for Marketers and Publishers Author: Richard Osterude
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Crash and Burn - What Happened, how I fixed it?
Saturday, 30 September, 2006
Oh well, since my original plan didn't work out, I'll try to shortly describe what I tried to do, what went wrong and what I'll do to fix it. I hope this will help someone else to avoid these mistakes. 1. What I wanted to do: I started out trying to create a JV-script that would be a combination of Nickelmania with the Butterfly Marketing engine. The whole idea was to create big list through an enticing JV offer (100% commission paid immediatelly to your account and 40% on the One Time Offer, paid later). And an enticing product starting at $1. If someone wants more details I'll gladly explain, simply PM me. 2. What went wrong: Since I knew how both scripts work I created a general requirement (mistake #1 too general) and posted it to Rentacoder.com After a couple of weeks and $$ I got my script, with a few bugs, but in general it worked how I wanted. So I set it up, tested it and since it worked how I wanted (mistake #2, it's not about you, but the customer) I decided to launch the site. To my surprize, even though purchases started immediately after I announced it in a couple of places, I had NO Affilate Signups. I started contacting the buyers and discovered that the flow I had laid out wasn't that straight forward and they didn't understand how to download the product or how to become an affiliate. So I decided to shut the place down, before I couldn't handle the support tickets. The good thing is that I had planned for an emergency and I had created a "Broken" page to pull out quickly (http://www.7dayspecial.com/indexbroken.php) 3.How I Plan to fix it? Well I decided on buying a tested Affiliate script (which to my suprize cheaper that what I paid at RAC). I will still use the "Price starts at $1 and going up" concept. But because of limitations of the script I can't pay the 100% commission upfront. So I have decided in the following structure: Affiliates will be paid both for the main product and the one time offer: 40% commissions of all sales they generate. If they make more than 20 sales their commission goes up to 50% If they make 20 more their commission goes up to 60% PLUS there is an incentive, if his/her customers enroll as an affiliates he will make 20% commission of ALL sales generated by these new affilates also. Clients will receive their download link in the mail and also they will be told to make money and sign up as an affilate. (since I am using paypal, I had to be a bit creative with Aweber to be able to send out the download) Does this make sense? By the way, commissions on how much? Well the main product price will start at $1 and will go up by the hour up to $48 on day seven. The One time Offer will be $47 the whole time. I hope this works out better this time and if yuo are interested in signing up as an affiliate, please feel free to do so at: http://www.7dayspecial.com/idevaffiliate/ I'll keep you posted on how it goes. Cheers, Richard
