App Marketing by App Masters

Author: Steve Young

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Be a guest on this podcast

Language: en

Genres: Business, Marketing

Contact email: Get it

Feed URL: Get it

iTunes ID: Get it

Get all podcast data

Listen Now...

The Web2App Playbook: Scale Your App Without App Store Limits
Tuesday, 14 July, 2026

Join our community of App Founders: https://appfounders.co/Everyone is focused on growing installs inside the App Store, but the biggest opportunity for app developers in 2026 may actually start on the web.In this video, Steve P. Young breaks down why Web2App campaigns have become one of the fastest-growing acquisition and monetization strategies for mobile apps. From avoiding App Store fees to improving attribution, increasing cash flow, and unlocking more flexible pricing strategies, you'll learn why top app companies are investing heavily in web funnels.Steve also analyzes successful web2app funnels from companies like Coursiv, shares real conversion optimization examples, and explains the checkout strategies that are driving higher revenue today.If you're building a subscription app, AI app, SaaS product, or consumer mobile app, this is the web2app tutorial you can't afford to ignore.You'll learn:✅ Why Web-to-App is one of the fastest-growing acquisition channels✅ The best-performing Web2App landing page strategies✅ Why long-form paywalls outperform short ones on the web✅ Tripwire offers, upsells, and downsells that increase revenue✅ How to optimize Meta Ads and Google Ads for Web-to-App campaigns✅ Real examples from successful multi-million dollar app businessesWhether you're launching a new app or scaling an existing one, these strategies can help you grow downloads, improve monetization, and build a more sustainable app business.Check out: https://www.paddle.com/Want to work with us to grow your apps faster & efficiently?http://www.appmasters.com/You can also watch this video here: https://youtu.be/m5xmwkV4HgM*********************************************SPONSORSThe app growth playbook is changing fast.AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.Download it free from the link below: https://bit.ly/4uvoHGM*********************************************Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Visit appcharge.com to learn more*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************