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Clean Up on Aisle 99Author: Clean Up Crew
This podcast is an irreverent look at marketing from three guys with no shortage of opinions. The goal of the podcast is simple -- to make it through the podcast before we run out of beer. The three members of the clean up crew are Chip Humitz, Scott Mills, and Eric Bowe. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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EP 5: Cleaning Up Eco Branding
Episode 5
Tuesday, 20 April, 2021
In this episode, the Clean Up Crew weighs in on brands attempting to embrace the eco mindset. Inspired by a recent Tide commercial called "Cold Calls" featuring Ice-T and Stone Cold Steve Austin, the crew attempts to answer the question: What brands are truly getting eco branding and which brands are making a mess of it? The discussion highlights brands who are living green, a few brands who pledge to be green...eventually. And a very strange story about a brand which woke up one day and realized they were accidently green. Along the way, the crew also talks about the other side of the coin: the eco consumer and why do very few people embrace eco.
