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Live Your Edge PodcastAuthor: Gilbert Joa, Gilbert Joa
Embark on a journey to live life on your own terms. Stand on the edge of your comfort zone and strive to grow and expand daily. Join me on my conversations with serial entrepreneurs, award-winning changemakers, and adventure seeking digital nomads where you could learn how they were able to break free of the chains of society and truly live their edge. Language: en Genres: Business, Careers, Entrepreneurship Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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The Art of Selling: Mastering Empathy and Listening in Sales with Brad Lea
Friday, 16 June, 2023
In this episode of "Live Your Edge," Gilbert interviews Brad Lea, who brings a refreshing perspective to sales. Brad underscores the importance of honing empathy and active listening skills, emphasizing salespeople as problem solvers more than product pushers. He highlights the need for understanding customer pain points and tailoring solutions accordingly. Brad also offers novel strategies, such as helping customers "feel" their problem and recognize their need for the offered solution. He urges salespeople to foster a client relationship that values the product more than money, further stressing the importance of listening rather than dominating conversations. Exploring his business growth, Brad points out the significance of recurring revenue and discusses the challenges of selling online courses. The conversation also delves into the importance of scaling, clear vision of success and developing resilience to discomfort. In a final note of advice, Brad underscores the necessity of clear, decisive choices in life and business.
