Send & Grow by SparkLoop

Discover how the best media brands and solo operators are winning at newsletter growth & monetization.

Author: SparkLoop

Discover how the best media brands and solo operators are winning at newsletter growth & monetization. Hosted by SparkLoop's cofounder Louis Nicholls and SparkLoop's newsletter nerd, Dylan Redekopwe take you behind the scenes and share the strategies, trends, and tactics you need to know to build your email audience and revenue. Featuring exclusive interviews with the smartest media experts and operators out there today. Including from the Hustle, Morning Brew, Workweek, The Pour Over, and more.
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Language: en

Genres: Business, Entrepreneurship, Marketing

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Your Newsletter Might Be Going to Spam and Here's Why | LB Blair | Send & Grow 2.0 Ep. 4
Episode 4
Thursday, 17 September, 2026

What actually determines whether your newsletter reaches the inbox or quietly disappears into spam?In this episode of Send & Grow 2.0, Hunter Kallay sits down with LB Blair, an email business and technology expert who has worked with some of the world's biggest email senders.LB breaks down the often-misunderstood world of email deliverability, from sender reputation and list hygiene to infrastructure, authentication, traffic patterns, and the spam filters deciding whether your email gets through.They also talk about some of the worst deliverability advice floating around online, why open rates don't tell the whole story, how AI is changing the spam ecosystem, and what newsletter operators can actually do to protect their lists.If you send email, deliverability isn't something you can afford to ignore.Subscribe to Send & Grow 2.0 for more conversations with the people building, growing, and powering the newsletter industry.