 |
ALEPH - GLOBAL SCRUM TEAM - Agile Coaching. Agile Training and Digital Marketing CertificationsAuthor: ALEPH GLOBAL SCRUM TEAM
Aleph Technologies is a premier IT training and staffing group with state of the art facilities based in Dallas, Texas. Aleph Technologies specializes in providing hands-on classroom based and onsite IT certification training courses taught by expert instructors with practical industry experience. Classes span focuses on Business Analysis, Health Insurance & Systems Domain, IT Project Management, and IT Services with emphasis on Certified SCRUM Master, Scaled Agile Certifications in Dallas and leadership roles in Agile development. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
How to Use Google Analytics to Improve SEO Performance
Wednesday, 18 May, 2022
Google Analytics is a powerful tool, but extracting valuable and useful insights can often feel like pulling teeth—especially for beginners. Hi, I’m Cally, from the International Institute of Digital Marketing. Here are 3 actionable ways to use Google Analytics to improve SEO. 1. Find low-hanging opportunities to boost traffic Consider whether a page is about a topic where freshness is a ranking factor. Second, if you see a significant organic traffic change to your homepage, it’s usually down to a fluctuation in the search volume of navigational queries. Maybe you went viral six months ago, and more people were Googling your brand, but then it naturally dropped back to the mean? 2. Find high-converting pages and improve their SEO The ultimate goal of SEO is usually to drive more sales from organic search. One of the easiest ways to do that is to improve rankings for your most valuable pages. Hit the “SERP” button and compare your page’s SEO metrics to those that outrank you. Take action to improve your page where it falls short. 3. Improve landing pages that contribute to conversions People rarely land on websites they’ve never visited before and buy something right away. They go on a journey, often visiting multiple pages on your site in the process. By default, Google Analytics credits 100% of the conversion to the last landing page the user visited (provided that it was a non-direct click). But the reality is that the person probably wouldn’t have converted if they didn’t read a blog post first. So technically, this page helped assist the conversion. Improving SEO for these pages will probably lead to an increase in conversions and revenue. For more information, visit www.iidm.world
