We Mean Business Author: BizJournalism Originally the How to Cover Money podcast series, We Mean Business is produced by The Reynolds Center for Business Journalism, designed specifically for journalists who want to cover business better on their beats. Be a guest on this podcast Language: en-us Genres: Business Contact email: Get it Feed URL: Get it iTunes ID: Get it Get all podcast data

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Nostalgia marketing: When the past becomes a strategy
Episode 17
Monday, 9 March, 2026

In this episode, Ananya Bhargava interviews Evan Weingarten, Assistant Professor of Marketing at USC Marshall School of Business. The discussion explores why nostalgia strikes a chord wxith consumers, how it influences buying decisions and brand perception, and what behavioral research reveals about its psychological pull.

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