Association Strong

Author: Association Strong

Welcome to the podcast where we offer insight from both a seasoned Association Exec and an Entrepreneur. Tom Morrison and Dave Will discuss and debate hot topics in the association community every other week. You will learn about new trends and gain inspiration that will help you drive value and engagement, and run an efficient and effective association like a business.
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Language: en

Genres: Business

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Technology, Online Communities and Private Equity Impact on Associations
Episode 77
Tuesday, 17 March, 2026

In this episode of the Association Strong Podcast, Tom and Dave sits down with Connor Sibley, CTO for Higher Logic for a forward-looking conversation on how technology is reshaping the association landscape. From the rapid evolution of digital tools to the growing importance of online communities, Connor shares insights on how associations can use technology to deepen member engagement, deliver greater value, and stay relevant in a fast-changing world. The discussion also explores the increasing role of private equity in the association space, what it means for association strategy, and how organizations can think about growth, partnerships, and long-term sustainability. Connor brings a practical perspective on where the opportunities are, where the risks may lie, and how leaders can navigate this new environment. Whether you are an association executive, board leader, or industry partner, this episode offers valuable insights on technology trends, digital community building, and the evolving business dynamics shaping the future of associations.