Bari Design

Author: Pensaar Design

Bari Design is a design podcast hosted by Deepa Bachu, Co-Founder & CEO of Pensaar design. In each episode, she speaks with professionals from the industry (leaders, designers, product managers etc.) to share their thoughts & unique perspectives of their experience with design, customer experience, research and innovation.
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Language: en

Genres: Arts, Design, Technology

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Startups, Customer Obsession & Design Thinking - Tom Eisenmann
Episode 8
Tuesday, 19 October, 2021

On this 8th episode we are elated to have Tom Eisenmann, Professor of Entrepreneurship at Harvard Business School, author of Why Startups Fail. Having spent years researching startups & teaching young Entrepreneurs at Harvard Business school, Prof Tom shares his valuable insights on how design thinking and customer centric thinking are key aspects to a successful startup.