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Social UnicornsAuthor: Social Unicorns
The Social Unicorns podcast is a space for Social Media professionals, businesses and anyone wanting to learn more about the industry. This is where we swap stories, help each other figure things out and make Social a more effective, efficient and respected profession. Hosted by Joanna & Georgie, each episode focuses on the varying realities of working in social media; drawing on helpful, ridiculous and LOLZ experiences, and picking the brains of experts and friends made along the way. Get in touch: socialunicornsldn@gmail.com Follow un in IG: @socialunicornsldn Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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#9: Social Media Strategy... fancy words for planning your plan!
Episode 9
Monday, 9 August, 2021
Social Media Strategy... scary words for a lot of people, but ultimately it's all about planning your plan! In this episode we break down what a social media strategy is, how to go about building yours and why it's so important regardless of the size of your business. Whether it's a one-pager, or a glossy deck for a client, the plan behind it is what matters. Georgie has developed social media strategies for large-scale campaigns, clients, and small businesses, backed up by Jo who has fallen victim to many clients that didn't have one in place. It's about the Why, Who, Where, What, How and When - but not always in that order. Listen in to find out more from Georgie and Jo! This episode is an extension of our very first, going into further detail on the 7 main categories of the social media industry; Social Media Strategy, Social Media Management, Social Content Creation, Social Analytics, Paid Social, Community Management and Influencer Management.
