Commerce Innovators

Author: Salesforce Commerce Cloud

Brought to you by the most complete, connected, agentic ecommerce platform, the Commerce Innovators podcast gives you a seat at the table with industry luminaries who've cracked the commerce code. Hear from brand leaders who are turning AI ambition into real-world agents and actions. Tune in for conversations about making your teams more productive and your customers more satisfied. As AI agents rewrite the rules of engagement, we'll help you navigate this new territory so you can claim your space in tomorrow's marketplace.
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Language: en

Genres: News, Tech News, Technology

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128: 60 Markets in 11 Months: Montblanc's Commerce Transformation Journey
Episode 128
Wednesday, 11 March, 2026

In this episode, we sit down with Marie-Theres Mangelsdorf and Nino Bergfeld to explore Montblanc's ambitious commerce transformation — launching a new platform across 60 markets in just 11 months. We discuss how Montblanc balanced its rich heritage with the demands of modern digital commerce. Marie-Theres shares the strategic decisions that made the rapid rollout possible, including ruthless prioritization between "business critical" and "nice to have," and aligning the entire organization around a clear why. We also dive into global consistency versus local adaptation, the realities of headless versus monolithic architectures, and how luxury brands must carefully choose what to control in-house versus outsource. Beyond technology, the conversation highlights leadership lessons to drive change while keeping the business running. Show Highlights: Balancing brand heritage with modern digital innovation Prioritizing business critical features over perfection Global consistency with strategic local adaptations Headless versus monolithic architecture decisions in luxury In-house control versus outsourcing across the value chain Leading teams through high pressure transformation with clarity and transparency Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review," then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Nino Bergfeld: nbergfeld@salesforce.com *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.