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Think Fast Talk Smart: Communication TechniquesOne of the most essential ingredients to success in business and life is effective communication. Author: Matt Abrahams, Think Fast Talk Smart
One of the most essential ingredients to success in business and life is effective communication. Join Matt Abrahams, best-selling author and Strategic Communication lecturer at Stanford Graduate School of Business, as he interviews experts to provide actionable insights that help you communicate with clarity, confidence, and impact. From handling impromptu questions to crafting compelling messages, Matt explores practical strategies for real-world communication challenges. Whether youre navigating a high-stakes presentation, perfecting your email tone, or speaking off the cuff, Think Fast, Talk Smart equips you with the tools, techniques, and best practices to express yourself effectively in any situation. Enhance your communication skills to elevate your career and build stronger professional relationships. Tune in every Tuesday for new episodes. Subscribe now to unlock your potential as a thoughtful, impactful communicator. Learn more and sign up for our eNewsletter at fastersmarter.io. Language: en Genres: Business, Careers, Education, Self-Improvement Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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191. Memorable Messages: Choose Words That Capture Attention and Stay Remembered
Tuesday, 18 March, 2025
How to craft communication that your audience will remember.Why do some messages stick, while others go in one ear and out the other? When it comes to crafting memorable communication, Ada Aka says not all verbiage is created equal. “Certain words are intrinsically more memorable than others,” says Aka, an assistant professor of marketing at Stanford Graduate School of Business. In her research of consumer behavior and decision-making, she’s uncovered how language shapes not just our perception of the world, “but how the world stays with us over time." From concrete terms to emotionally charged ones, certain words have more staying power than others, and to communicators who want to capture audiences (and keep them), she says, “Carefully chosen words, they're going to be taking the attention.”In this episode of Think Fast, Talk Smart, Aka joins Matt Abrahams to explore the science of memorable communication. From creating brand slogans that stick to choosing words that align with your message, she reveals how to create communication that won't be forgotten.Episode Reference Links:Ada AkaEp.80 Magic Words: Change What You Say to Inspire and Influence Others Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (02:10) - The Power of Words in Memory (03:50) - What Makes Words Memorable? (06:09) - Informal and Conversational Language (07:43) - AI & Memory (09:39) - Memorable Slogans (11:31) - Predicting Memorability: Why We Get It Wrong (13:20) - Framing in Communication (15:29) - Creating Meaningful Interactions (17:39) - The Final Three Questions (22:26) - Conclusion ********This episode is brought to you by LinkedIn. Explore your job potential at Linkedin.com/jobs. Become a Faster Smarter Supporter by joining TFTS Premium.
