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The Shopify Growth ShowWhat would you do if you were starting today. Author: Jim Huffman
What would you do if you were starting today? To help, here are half-baked startup ideas, growth marketing tactics, and stories from founders and creators - including my own journey as a bootstrapped business owner. All of the content is centered around helping founders, creators, and investors starting today. Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Brian Lockard: Making $1.5M in 7 Days Launching His Shoe Brand - The Shopify Growth Show (#22)
Tuesday, 9 December, 2025
Imagine launching a brand and making a million in sales in just a week. In today’s episode, you’ll hear from Brian Lockard, who launched a brand that aims to bring nurses shoes that make them feel like the respected professionals they are. Listen to the episode to hear what Brian has to say about founding BALA shoes: why he decided to market to nurses specifically, what it was like to go in on the brand 100%, and what Brian is doing to reach the next level of growth.Topics Discussed in Today’s Episode:How Brian came up with the idea for BALA nursing shoesWhy Brian selected nurses as a market instead of going more broadlyHow Brian approached his finances when he was starting upThe influence that working at Nike had on the BALA When Brian started to see that they had a product that people wantedHow BALA’s launch aligns with the narrative about fundraisingHow Brian came up with the name BALAThe most unexpected challenge Brian has hadBrian’s favorite toolsAdvice Brian would give to a D2C founder starting todayThe nicest thing anyone has done for Brian in his careerResources:Brian LockardBALAJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook
