Shopify with Milk Bottle Show

Author: Keith Matthews

Hosted by Keith Matthews, Founder of Ireland's most popular Shopify agency, Milk Bottle Labs. Keith interviews merchants, developers, fellow agency owners & Shopify folk with a view to sharing as many Shopify tips & tricks as possible.
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Language: en-ie

Genres: Business, Entrepreneurship, Marketing

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Episode #113: Shopify vs GA4: Why Your Revenue Numbers Don't Match
Episode 113
Tuesday, 6 October, 2026

Shopify says one number. GA4 says another. Which one do you trust?Kevin McLaughlin, founder of SlideRule Analytics and the builder behind one of Shopify's most installed GA4 apps, explains where the gap comes from, how AI shopping assistants and EU consent rules are breaking attribution, and the few metrics smaller stores should watch every week.🔗 LinksSlideRule AnalyticsSlideRule Analytics AppKevin McLaughlin on LinkedInShooopr.com - Shopify Store AuditsOur Shopify PortfolioKeith on LinkedInMilk Bottle LabsWork with UsAll Podcast Episodes