Life and Mission

Host Kay Helm is a writer & editor with experience in missions and the business world. She has served in the church, business, and in missions since 2005.

Author: Kay Helm

Storytelling and writing are essential skills for missionaries, ministry and nonprofit leaders. In fact, if you struggle to tell stories, you'll struggle to raise the funds you need. Kay Helm is a writer & editor with experience in missions and the business world. She founded Mission Writers in 2022 to help missionaries write fundraising appeals and powerful stories to share with supporters. In this podcast, she offers tips you can use today to improve your missions & nonprofit writing. lifeandmission.substack.com
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Language: en

Genres: Christianity, Education, Religion & Spirituality, Self-Improvement

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Building Blocks of Storytelling: Who
Episode 2
Tuesday, 27 January, 2026

We’re in a series on the six building blocks of storytelling: Who, What, Where, Why, When, and How. On the surface, these seem like basic questions. But in the world of nonprofit storytelling, they are the bridge between a donor’s heart and the transformation we want to see in the world. Today's show is all about "who," and we have three main characters: you, the people you serve, and your donors. When you get the "who" right, your writing stops feeling like a sales pitch and starts feeling like an invitation to a shared mission. Send me your questionsSupport the showMission Writers is a library of resources to help missionaries and nonprofits raise funds through storytelling. I've been re-organizing the content in response to some of your comments and suggestions, and I'll have some great resources for you in January. Sign up for my emails so you'll know when it's ready!