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Launch Career StrategiesAuthor: Karen Elders
This podcast is all about young professionals and their careers. College students or those first years into your career. Sit in on conversations with hiring managers and professionals of all levels whove found success across a variety of industries. Hear from professionals at Fortune 500 companies to start-ups. What has helped them stand out and be successful in their careers? How have they networked? How did their undergrad studies and internships shape the path they chose? Did they stay on their original path or take a few detours? Well also cover topics around personal finances and budgeting, company culture, diversity, and really anything that seems relevant to twenty-somethings and their career. Hosted by Karen Elders of Launch Career Strategies. Language: en-us Genres: Business, Careers, Education, Self-Improvement Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Breaking Into Advertising: Insider Secrets From 25 Years in the Industry
Episode 7
Friday, 16 October, 2026
Breaking Into Advertising: Insider Secrets From 25 Years in the IndustryEver wonder what it actually takes to land your first job in advertising or media? Karen talks with Beth Egan — a 25-year advertising industry veteran (Coca-Cola, AT&T, Kraft, L'Oréal) and associate professor at Syracuse University's Newhouse School — who's spent over a decade watching what separates the students who get hired from the ones who don't.Beth breaks down why the agency path is still the best training ground even as Google, Amazon, and TikTok reshape the industry, and why "don't quit a job you haven't been offered yet" should be your mantra during the search. She explains the timing quirks specific to advertising hiring (spoiler: it's not like finance), the real reason certifications like Excel and Google Ads matter, and why your resume should absolutely include that weird hobby you think doesn't belong there.But the real gold is in the networking advice — the "rule of three," why the person you don't want to work for might be your most valuable connection, and Beth's favorite Barbara Walters story about learning to sit with silence instead of spiraling. She's also blunt about what actually gets people promoted: showing up, staying curious, and being the person who raises their hand for the tough project.If you're chasing a career in advertising, media, or communications — or just want real talk on networking that works — this episode is packed with tactical, no-fluff advice you can use today.Show Notes:Go HERE to find the Advertising Agency LUMAscape, a visual overview of the ad agency ecosystem. Check out LUMAscapes from the entire digital world!Good Read: The Confidence Code: A Scientific Guide to Finding Trust in Your Decision-Making (Authors Claire Shipman and Katty Kay)Certifications and LinkedIn Badges to build your skills:Google AI Essentials Google Skillshop - Google Ads or Google AnalyticsExcelAmazon AdsMeta CertificationThe Trade Desk Academy - Trade Desk Marketing EssentialsLAUNCH Career Strategies was founded by Karen Elders and Elyse Spalding. We help young professionals launch a successful career path with expert coaching services. Reach out today for an initial FREE coaching session.LinkedIn | Instagram | Facebook
