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Consulting MattersAuthor: Betsy Jordyn
Great consultants dont just deliver transformationthey live it. Consulting Matters with Betsy Jordyn is the podcast for organizational consultants and transformation-driven coaches who build businesses rooted in their expertise and passions, empower leaders, and drive meaningful change. Hosted by Betsy Jordyna former Organizational Development consultant at Disney and a seasoned consultant and business owner with decades of experiencethis show equips you to master the art, science, and business of transformation for your clients and, most importantly, for yourself. Through insightful solo episodes and compelling conversations with C-suite executives, seasoned consultants, and support partners, Betsy shares proven strategies for building credibility, crafting messaging that resonates, and confidently navigating the complexities of consulting. But Consulting Matters isnt just about growing your businessits about developing you. Discover how to harness your expertise, reignite your passion, and elevate your ability to create lasting impact. Your transformation starts here. Take your consulting journey to the next level. Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Shift Your Consulting & Coaching from Services to Transformations with Joseph Pine (Ep154)
Wednesday, 18 March, 2026
Is your consulting or coaching business in the product, service, or transformation business? Today's episode is all about getting your consulting or coaching business firmly into the transformation business. And that means shifting your perspective on whatever you do with your clients or what you want to sell them from the end… to the means to a bigger end, which is what your clients truly desire… …achieving their aspirations and becoming who they want to become. Without this shift, we leave value on the table. To help us unpack this and create the path from products to services to experiences to transformations, I'm beyond excited to bring you author, speaker, and advisor to Fortune 500 companies like my beloved Disney, where I first got introduced to his work back in 1999 when I was a brand-new organization development consultant, Joe Pine. One of my first projects at Disney was with the Fort Wilderness Campgrounds. The GM was Cesar, and at our first meeting, he handed me Joe's Experience Economy book and asked for my help implementing these principles to stage more engaging, immersive experiences for the guests at the Fort. So I have been a fan of Joe's work since then. And even more so with his book on the Transformation Economy, which made me realize why I have butterflies all over the place, and as the icon of my logo, because of how much I love this industry and how much this is such a key part of what I do. In today's episode, we're getting into: The differences between the product, service, experience, and transformation economy What transformation really is, and how understanding that transforms your understanding of what your product actually is The steps you need to take to make the shift into transformation Chapters 00:00 Is Your Business a Service or a Transformation? 02:30 What Is the Experience Economy (Simple Breakdown) 08:54 Products → Services → Experiences → Transformations Explained 12:30 How This Applies to Consultants & Coaches 19:01 Why Transformation (Not Coaching) Is What Clients Buy 24:57 The Shift: The Client Is the Product 32:16 The Real Starting Point: Disruption, Not Strategy 36:00 How to Design Transformational Client Experiences 47:41 Why Most Consultants Think Too Small 55:11 Will AI Replace Coaches? The Real Answer 01:05:27 How to Charge for Transformation (Not Time) Next Steps Get clear on the transformation you deliver. What is different for your client because they worked with you. Check out Joe's book to dive into this more. Look at your client journey and elevate one moment. Where can you be more intentional, more thoughtful, more experiential If you are ready to move from service provider to strategic partner, connect with me to clarify your positioning and build an offer that reflects your true value. Learn more here https://www.betsyjordyn.com/services Other episodes you may enjoy: How to Start Your Consulting Business Right…the First Time with Sara Guttman (Ep153) Why Brand Clarity Is About Trust with Dr. J.B. Adams (Ep152) 3 Types of Consulting /Coaching Expertise: Which one is yours? (Ep147) 5 Truths About Branding, I Only Saw After Tearing My Process Apart (Ep146) Inside My Brand Messaging Process (and Why It Always Works) (Ep140) About my guest: B. Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial startups, and cofounder of Strategic Horizons LLP, a consulting studio focused on helping organizations create new forms of value. He is best known for co-authoring The Experience Economy, a landmark book that redefined how businesses compete by staging memorable experiences rather than simply delivering goods and services, and his latest work, The Transformation Economy, builds on that foundation by showing how businesses can guide customers toward meaningful outcomes and lasting change. Through his work, Pine helps leaders elevate their offerings, rethink their positioning, and design experiences that drive both impact and revenue. Learn more at https://strategichorizons.com/ About the host: Betsy Jordyn is a business mentor, brand messaging strategist, and former Disney consultant who helps purpose-driven consultants and coaches build profitable businesses rooted in their unique strengths. With over 20 years in the industry and a knack for turning big ideas into clear positioning, she's your go-to for strategy that aligns with your calling. Work with me: https://www.betsyjordyn.com/services
