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Membership-Driven BusinessAuthor: Natalie Taylor
Membership-Driven Business is a podcast that explores what it really takes to grow an industry-leading membership. The truth is that running a membership is a massive commitment and a big responsibility and most people struggle to set up and sell their membership in a way that is sustainable, enjoyable and profitable. Your host, Natalie Taylor, is a messaging and sales strategist to membership-driven business owners. Since 2017 she has worked behind the scenes of some of the biggest memberships and paid communities around the world: helping them grow their sales, improve retention and engagement, and more. Learn more about Natalie and the podcast at membershipdrivenbusiness.com and subscribe to be the first to hear new episodes. Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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32: Cart Open? How to Spend Your Time While Promoting Your Membership
Wednesday, 21 January, 2026
If you've ever found yourself stress-cleaning your business during a promotion (or fantasizing about becoming a seaside barista), this episode is your lighthouse.Running a membership promotion can trigger completely normal anxiety and discomfort. The vulnerability of putting yourself out there, the white-knuckle grip on your sales dashboard, the voice in your head questioning everything... it's a lot.This episode is designed to be a life raft for anyone actively promoting their membership right now, or preparing for one.Because in 2026, we can't take a passive approach to selling anymore. You need to be engaged during your promotion, but in the right ways - so you can get the most out of your launch without making yourself miserable in the process.We'll cover:2 ways to create a feeling of steadiness instead of anxiety during your promotions (even when it doesn't go as planned)How to turn your attention outward instead of obsessing over internal stories your brain spins during a promotionThe 3 practical levers you can pull during an active promotion so you can spend your time productively and close more salesSpecific strategies for different membership types based on your price point and audience sizeWhy every promotion builds currency beyond just new member sales (and how to collect that currency intentionally, every single time you sell)Episode highlights:01:21 the stress-cleaning analogy and why launches trigger our most anxious behaviors04:33: who do you need to BE during a promotion? (This changes everything)05:50: why even 7-figure membership owners can be untethered during promotions (and what that teaches us)12:42: how to practice "strategic short-sightedness" and refuse sweeping judgments mid-launch13:07: the 3 specific things to track daily during your promotion (get a launch tracking document going)14:45: the content lever: turning objections, questions, and patterns into social posts, emails, and pop-up podcast episodes15:08: "shaking the trees" when things feel quiet: who to talk to and how to start strategic conversations22:30: real client example: how one membership owner had her best enrollment in 2 years by applying these exact strategiesIf you're actively promoting your membership or planning a launch, this episode will help you stay grounded, take strategic action, and avoid the temptation to stress-clean your business when things feel uncertain.Links and Resources:🎯 The Gamplan Intensive: Work with me to grow your membership...
