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The Lighthouse PodcastAuthor: Lighthouse
A deep dive into UX design, all things digital product, and the ins and outs of running a modern creative agency. Lighthouse is a UX and UI design specialist, based in London and working in digital since 2008. We partner with ambitious businesses from all over the globe to help solve their toughest problems, grow their product teams and strengthen their digital futures. Language: en Genres: Business, Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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#54: User-focused Content and its Importance in the Creative Landscape
Episode 54
Monday, 17 July, 2023
Tom was joined by Laura Jackson from creative content agency Not Actual Size to talk about content, a topic that often gets forgotten about and not given the focus it deserves. NAS design content and manage communities for some of the biggest brands in the world and their words are seen by millions.Along the way they talked aboutWhat content actually is and why it's so important to peopleWhat teams can do to bring a more rigorous content focus to their workflowsUseful frameworks for content success and the importance of accountability
