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Rocky Mountain Marketing- Digital Marketing for EntrepreneursEasy to implement marketing, visibility, and social media strategies for entrepreneurs and small business owners Author: Katie Brinkley
Welcome to the Rocky Mountain Marketing Podcast, your go-to guide for everything marketing, aimed specifically at small businesses, entrepreneurs, solopreneurs, and coaches. I'm Katie Brinkley, your host and navigator in this journey, sharing my expertise and inviting savvy guests to dissect the nitty-gritty of social media, entrepreneurship, email marketing, and all things digital marketing.Imagine having a friend who's been there, done that, and is now ready to let you in on the secrets of what's working right now in the marketing world. That's exactly what you'll get when you tune into the podcast. I cut through the noise and give you real, actionable advice, proven strategies, and innovative approaches that can help you scale your business and maximize your impact.Whether it's a deep dive into the latest trends in social media, a breakdown of successful email marketing campaigns, or exploring novel marketing strategies, I'm all about giving you practical knowledge that you can apply right away. My goal is to make your marketing journey less of a guessing game and more of a strategic endeavor.So, whether you're fine-tuning your existing marketing plan, looking for fresh ways to reach your audience, or just starting to get your feet wet in the vast sea of digital marketing, the Rocky Mountain Marketing Podcast is your trusty map and compass.Join me, Katie Brinkley, as we build a lively community of go-getter marketers and visionary business leaders, tackling the exciting challenges of marketing together. Ready to take a bold step forward in your marketing adventure? You're in the right place. Hosted on Acast. See acast.com/privacy for more information. Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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How Will TikTok’s Algorithm Changes Impact Your Content?
Episode 429
Tuesday, 27 January, 2026
In this episode of Rocky Mountain Marketing, I break down one of the most critical changes we’ve seen on TikTok in a while. With new ownership under the U.S.-based TikTok USDS Joint Venture LLC, retrained algorithms, and updated Terms of Service, business owners and creators are rightfully asking: Should I still be investing time here? I walk you through what these updates mean, how to respond strategically, and the crucial distinction between your marketing content and your business assets. If TikTok is part of your growth strategy, this is a must-listen.5 Key Takeaways:TikTok’s U.S. Ownership Shift: TikTok is now operating under a U.S.-based corporate entity, with ByteDance holding less than 20%. This impacts data governance and the algorithm retraining process.Retrained Algorithm, Real Impact: If your reach is fluctuating, it might not be your content—it’s the recalibrated algorithm learning new engagement priorities.New Terms of Service: TikTok now has broader content licensing language, explicitly allowing your content to be used for machine learning and platform improvement. This is standard across platforms but now more transparent.Don’t Use Social as a Storage Vault: Uploading high-value assets, drafts, or proprietary content to TikTok (or any platform) is risky. Treat your business content with strategy and caution.Build an Exit Ramp Now: Grow your email list, promote your podcast or YouTube channel, and make sure TikTok isn’t your only traffic engine. Don’t build on rented land.Learn more about Katie and Next Step Social & Podcasting:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocial.com/Linkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.
