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INCRMNTAL: Podrick the PodcastAdding even more value Author: Maor Sadra
The INCRMNTAL podcast brings interviews, roundtables and opinion pieces about the advertising industry, marketing measurement, attribution, analytics and other industry insights. Language: en-us Genres: Business, Marketing, Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Orchestrating Measurements: Kira Tovarovsky
Wednesday, 10 July, 2024
Welcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)Join us in this episode as we spoke with Kira Tovarovsky, Marketing Director, Ex-Playtika and marketing veteran. With over a decade of experience of both the marketing technology and the advertiser side Kira shared (and reminisced ) about the early days of UA and how now the UA profile is far more complex. If you are looking for a job in UA you need to listen to this episode. Tune in to learn more about what the future of marketing and measurement looks like.
