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Inside RetailAuthor: EDITED
Uncover the opportunities and challenges the retail industry is facing with the sectors leaders and innovators with Inside Retail.Join EDITEDs Senior Director of Customer Marketing, Grace Hill, for refreshingly fun and forthright conversations at the intersection of retail and technology. In every episode, youll hear how leading brands utilise data to maximise results, how theyre overcoming the daily challenges retail is facing and how to always connect with customers.EDITED is the worlds leading Retail Intelligence Platform. Hosted on Acast. See acast.com/privacy for more information. Language: en Genres: Arts, Fashion & Beauty, Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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The Abercrombie Revival: A Masterclass in Brand Reinvention
Monday, 9 December, 2024
Abercrombie & Fitch was once known as the dimly lit store with its signature scent, which eventually lost touch with its college-age audience. However, under the guidance of a new CEO the brand has undergone a remarkable transformation.In this episode, A&F’s Chief Product Officer, Corey Robinson, joins Grace Hill for a deep dive into the strategy behind the critical shift from telling customers what to buy, to listening to what they actually want. Corey explains what it means to be truly customer-centric, how they created product offerings that no longer relied on the infamous moose logo, and how they’ve completely overhauled both the brand image and the business. For more insights, head to our resource section on edited.com Hosted on Acast. See acast.com/privacy for more information.
