Whisk Management

Author: Blayre Wright

Welcome to Whisk Management, the podcast for cakers, bakers, and sweet entrepreneurs! If youre looking to run a sweet business that makes you money, allows you to express your creative voice, and ACTUALLY brings you happiness, then youve come to the right place!
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Language: en

Genres: Arts, Business, Food

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Pastry is Poetry, Pastry is Political, Pastry is Community: Emily Wilson | Em Wilson Pastry
Episode 29
Monday, 23 June, 2025

Today’s guest shares the importance of not JUST offering baked goods through your business, but having an intention and a purpose behind everything you do as a business owner and creative. Join me as I chat with Emily Wilson of Philadelphia’s Em Wilson pastry. Not only does she make the most drool-worthy pretzels, laminated pastries, and other delicious treats, but she also places a big emphasis on filling a need in her West Philly community by offering local and sustainable products. Today we’re chatting about: Emily’s start in the pastry scene and how she worked her way through several Philadelphia bakery institutions How Emily faced burnout and decided to leave the industry and start running bake sales to make rent Em Wilson Pastry’s transition from shared church kitchen to a spacious studio in Philly’s Global Dye Works Emily’s approach to pastry, workflow, and menu development The importance of transparency as a business owner How to determine the needs of your community and serve that through the way you do business Support Emily: -Visit her website or follow her on Instagram -Check out her Hotplate to place an order! Also mentioned in this episode: -The Malvern Buttery -Emily’s studio-mate, Bake Bake Philly! -Emily’s supper club Support Blayre: -follow the pod on instagram -follow the pod on tiktok -follow Blayre’s biz on instagram or check out the website