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DDB PH TalksAuthor: DDB PH Talks
DDB Group Philippines, a leading integrated marketing communication group, started in June 2020 the TBS ON program, which is the new normal version of The Bernbach School, our exclusive learning hub run by our Chief Development Officer Craig Lonnee. TBS ON consists of think pieces that aim to inculcate fundamental management and leadership principles while encouraging us all to strive towards being even better and inspiring managers. This channel contains the audio versions of these valuable think pieces for a larger audience to enjoy. Language: en Genres: Business, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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The Long and Short of It | TBS ThinkPiece by Craig Lonnee
Wednesday, 16 November, 2022
Today, Craig offers two papers to ponder. One, the art of giving and receiving advice and two, a robust paper which puts a view about balancing short and long-term marketing strategies.
