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Nerdy OptometristAuthor: Ukti Vora
Whether you are an optometrist by accident or by choice, this podcast channel is meant for you. Hi! I am Ukti Vora, an Indian optometrist who bumped into this wonderful profession by accident and fell in love with it. My struggle from India to the USA inspired me to start this podcast channel for all the optometry enthusiasts out there. This podcast series is a one stop shop for students, fresh graduates and experienced eye care professionals who want to explore new opportunities. It has a group of speakers who share their real life experiences and important takeaway messages that will help you better understand the opportunities in the eye care profession around the world. I am happy to invite you to my nerdy journey in the world of Optometry. Language: en-us Genres: Business, Careers, Science Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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90. Building Power Brands in Modern Optometry with Eugene Shatsman
Episode 90
Thursday, 12 February, 2026
In this episode of Nerdy Optometrist, I sit down with Eugene Shatsman, Managing Partner of National Strategic Group (NSG), to talk about what it truly takes to build a thriving, future-ready optometry practice.With over 17 years of experience, Eugene is known for combining business strategy, consumer behavior research, and data-driven marketing to help practices grow smarter, not just bigger. Through NSG’s network of 100+ experts, he helps optimize everything from SEO and digital marketing to patient reactivation, reputation management, and growth strategy.✨ In our conversation, we explore:📈 Why marketing without strategy doesn’t work🔎 The real role of SEO in patient acquisition⭐ How online reviews influence modern consumer behavior📬 Why patient reactivation may be your biggest missed opportunity🔮 What leaders must prioritize to stay competitive in eye careIf you’re serious about practice growth, patient experience, and long-term sustainability in optometry, this conversation is for you.We also wrap things up with a "This orThat" game segment, where Eugene shared his favorite picks. To learn more about NSG visit: https://www.nationalstrategic.com/LinkedIn: https://www.linkedin.com/in/eugeneshatsman/If you enjoyed this episode, don’t forget to like, subscribe, and follow Nerdy Optometrist so you never miss a conversation shaping the future of eye care.Disclaimer: The views expressed in this podcast are those of the hosts and guests and do not necessarily reflect the opinions of any affiliated organizations.#Optometry #PracticeGrowth #EyeCareBusiness #HealthcareMarketing #SEOforDoctors #DigitalHealth #PracticeManagement #NerdyOptometristSupport the showThanks for listening! Follow us on LinkedIn, Instagram, Youtube and Facebook. Please leave me a review if you enjoyed my episodes.
