PR Resolution podcast

Author: Stella Bayles

Stella Bayles, author, speaker and director of PR technologies 'CoverageBook' & 'AnswerThePublic', hosts this direct and straight-talking podcast on PR, marketing and communications. In each episode, Stella explores an emerging topic in Public Relations and with the help of an expert dispels any myths and breaks down the jargon. Summarised in plain language, this PR podcast is informative, often amusing and always under and hour, so you can be clued up before your next Zoom call.
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Language: en

Genres: Business, Marketing

Contact email: Get it

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Which PR data should we trust in 2026?
Episode 4
Monday, 1 December, 2025

In a world where trust is declining, confidently communicating the success of communications has never been more crucial. Even slight confusion or mistrust in metrics can damage stakeholder relationships and impact budgets.In this episode of the PR Resolution Podcast, I bring the most frequently asked questions on measurement from PR teams to two leading independent measurement consultants: Paul Hender and Steph Bridgman.Both are impartial on platforms and data points and serve as board members of the Association for Measurement and Evaluation (AMEC). Paul also leads the AMEC Measurement Diploma course—so we’re in safe hands!We cover:> Core principles of data and how they relate to communication objectives> How tools and data sources have evolved, and whether AI is accelerating or holding us back> Who should be responsible for evaluating PR> Key skills for sourcing and analysing data> What PR teams need to trust their data—and earn the trust of stakeholders in 2026