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Maria de Simón Baranda, President of Ruta del Vino de Rioja Alavesa
Episode 5
Thursday, 28 January, 2021
Episode outline:00:00:00 Intro00:01:34 Origin story 00:08:03 Rioja Alavesa enotourism overview00:10:48 Enotourism deep dive at Viñedos y Bodegas de la Marquesa00:21:52 Valserrano enotourism adaptations in 202000:29:14 Rioja Alavesa member adaptations00:35:56 Wider Rioja enotourism pictureIf you know someone who would find this episode useful please encourage them to subscribe www.interpretingwine.com/wmsIf you really found it useful please rate and review wherever you’re listening. Thanks! 👌👌Welcome back. I’m Lawrence Francis, Founder and Host of The Wine Marketing Show podcast… the place to learn from thought leaders in the world of marketing. And these won’t be only drawn from wine. Consumer behaviour is a fast moving target and I’m looking forward to exploring it with people who have and continue to inspire me no matter what field they’re in. today we continue the exploration of the impacts of COVID19 on the Spanish enotourism sector in the company of Maria de Simón Baranda. Maria is uniquely positioned to speak on the topic, holding the dual roles of President of Ruta del Vino de Rioja Alavesa and Head of Administration for a boutique regional wine producer Viñedos y Bodegas de la Marquesa - Valserrano, including their enotourism offering. Enjoy!Intro and outro musicWelcome to the Show Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 3.0 Licensehttp://creativecommons.org/licenses/by/3.0/GUEST: Maria de Simón Baranda, President of Ruta del Vino de Rioja AlavesaGUEST CONTACT: https://rutadelvinoderiojaalavesa.com/en/https://visitriojaalavesa.com/https://www.instagram.com/rioja_alavesa/https://twitter.com/RiojaAlavesaCONTACT LAWRENCE:Linkedin: http://interpretingwine.com/linkedinInstagram: https://www.interpretingwine.com/wmsinstaTwitter: https://www.interpretingwine.com/wmstwitterEmail: podcast@interpretingwine.comDate recorded: 15 January 2021Listen and subscribe: www.interpretingwine.com/wms5
