What It Means: A Forrester Podcast Author: Forrester Each episode of the What It Means podcast features Forrester analysts providing their unique perspective on the latest news and trends impacting marketing, CX, and technology leaders. Be a guest on this podcast Language: en-us Genres: Business News, News Contact email: Get it Feed URL: Get it iTunes ID: Get it Get all podcast data

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Perplexity’s Strategy, B2B Influencers, Salesforce Buys Informatica
Wednesday, 11 June, 2025

If there’s one constant in business today, it’s change. New partnerships, new strategies, and new risks are popping up in all areas. In this episode, we look at three major changes taking place in the B2C, B2B, and enterprise application spaces and tap our analysts for their guidance on how to manage these changes.

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