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The Marketing Playbook with Mark FriedmanAuthor: Mark Friedman
Mark Friedman knows direct-to-consumer marketing. The 30 year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. Youll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook? Presented by Details Interactive. Theme Song: Jazzy Man Funk Rock Auditone Music Library - provided by Jamendo Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Scott Perry - VP of Strategic Marketing at Worldwide Golf Shops
Episode 112
Wednesday, 18 December, 2024
Scott Perry, the Vice President of Strategic Marketing at Worldwide Golf Shops, adds his page to the Marketing Playbook. Hear why you must have a data strategy if you have a retail business, how to make sure your loyalty program has a positive ROI, how to test marketing channels & tactics, Scott’s entrepreneurial background in the furniture business, and how comic book ads inspired his career. Connect with Scott at ScottPerry.com
