Trust Cast

Build Brand Loyalty and Trust

Author: Website Squirrel

It has been said it is better to be trusted than to be loved. We are intrigued by trust. Our governments, economies, and even our personal lives are completely built on trust. In business, if a customer trusts us theyre more willing to buy from us. How does a company build trust with customers at scale? How do we break through the noise of our digital world where consumers are less trusting than ever? This podcast seeks to answer these two questions and will focus on the ultimate keystone marketing metric that matters - customer trust.
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Language: en-us

Genres: Business, Entrepreneurship, Marketing

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Branding Identity and Generating Leads with Jason Vana
Tuesday, 18 January, 2022

Jason Vana, of Shft Marketing discusses LinkedIn Marketing tips, content marketing, brand identity, lead generation and transparency. This podcast is all about how to generate leads the correct way: the way that builds trust and loyal clients.LinkedIn and Content Marketing TipsContent is a branding exercise. Use LinkedIn to generate leads.Pick ONE main topic to focus onWhat are you passionate about?What does your target market really want?What’s gonna make you money? (if that’s a goal)What do you wanna be known for?Be Unique. Be you. Don’t copy others.Don’t be a knockoff brand.Branding is IdentityMarketing is promoting that identity.Help them with no expectation of making money. Be the solution.Gated Content and LeadsGive it ALL away for free - they will trust you.Gain trust. Don’t gate your content by asking for email addresses.Too many companies require an email address for everything and then immediately spam their “leads.”Don’t do this. The best way you can gain trust with your leads and clients is to serve them.Give content away for free. I will tell you how to do it for free. I’ll charge you to do it for you. Help is free.It’s still selling, it just does sound or feel like it. Be a resource.NewslettersEmail Newsletter Checklist (Shft Marketing Guide)Before launching your newsletter, but a CTA (call to action) at the bottom of all of your posts telling people that you are launching a newsletter. Get people to start signing up. FIRST comment on all LinkedIn posts: “Did you like this post? Sign up for our free newsletter at this link…”The newsletter should be the product. People should sign up because they actually WANT to get your emails. Connect with Jason VanaShft Marketing: shft.marketingEmail Newsletter: shft.marketing/insider/FREE Guides (no email required): shft.marketing/guides/LinkedIn: linkedin.com/in/jasonvana/Follow JacobLinkedInFollow Website SquirrelWebsite: www.websitesquirrel.com LinkedInFacebookInstagramListen & SubscribeApple PodcastsGoogle PodcastsSpotifyYouTubePodchaserOvercastAmazon MusicWe’d love to hear from you!Have some feedback about the show? Feel free to reach out to us at trustcast@websitesquirrel.com You can also rate us in Apple Podcasts or your favorite app to help more people discover the show!