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Unfair AdvantageAuthor: Ozer Tayiz
Gain an unfair advantage against your competition by combining good marketing with technology Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Invisible Moonwalking Bear Teaches Marketing
Episode 24
Thursday, 24 September, 2020
Recently I saw a funny video on Youtube. It was titled “Basketball Awareness Test” There is a team wearing white, and a team wearing black. You are instructed to count how many passes do the white team make. After the correct answer is revealed the narrator asks, “but have you seen the moonwalking bear?” And the shocker is, while the viewer was focused on the white team, he didn’t see the moonwalking bear. Now, since I have already mentioned “invisible moonwalking bear” on the title, I have warned you to look for it. And I may have spoiled the surprise for you. But this is called “selective attention” in psychology. I’ll embed 2 more videos I like from YouTube, without spoiling them, to see how much you may be susceptible to selective attention. The fact is, most people, when their attention is focused on one specific thing, they miss many other things which are staring them right in the face. That’s all fun and good, you say. But what does it have to do with marketing? Well, the thing is, most business owners focus so much on the daily operations of their business, they miss a lot of marketing opportunities which look at them right in their faces. That’s the value of hiring a marketing expert to look at your marketing systems and give you feedback. What if “invisible moonwalking bear” of your business, is an idea that can potentially add a six to seven figure revenue? What if you are missing opportunities to multiply the impact you can make on your target market? For example, in one marketing seminar, Jay Abraham talks about “37 ways to make more money using your customer list”. There are many small business owners who never message their list. Those who do, almost never use more than 2-3 of those ideas. What unused or underused assets do you have in your business? Where is the money you are leaving on the table? Could you use some help of a marketing expert, look into your business and marketing systems, and give you some ideas to improve them? If so, go to: unfairadvantageagency.com/services and schedule a discovery call. If you have not yet subscribed to my email list go to: unfairadvantageagency.com/subscribe You’ll get my free pdf report “How To Double Your Business in 90 Days – Even In the Middle Of a Crisis”, and you’ll get my daily content.
