The Drum Predicts

Dont miss out on 2022's predictions.

Author: The Drum

Dont miss out on this years predictions, its your guide to the big sector trends ahead for 2022. Hear from those in the know on what tech to expect, where brands will place their big media bets and of course, we help you unpick the hype from reality. Hosted on Acast. See acast.com/privacy for more information.
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Language: en

Genres: Business, Marketing, News, Tech News

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Ecom marketing in 2022: Brand, demand & beyond
Friday, 25 March, 2022

As marketers, we often find ourselves in a decision-making battle between brand and demand (gen). But what if we could do both, at the same time, in one campaign? 2022 will be the year when marketers have to realize that dream as e-commerce marketing needs to go hybrid. Find out how to create a successful strategy that meets both those essential soft brand measures and the hard data metrics. In collaboration with Juni, featuring, Mathias Eriksson, Brand & Marketing Director of Juni. Hosted on Acast. See acast.com/privacy for more information.