Confessions of a Conscious CEO

Author: Selina Ho

Confessions of a Conscious CEO pulls back the curtain on what it really takes to build a purpose-driven business that aligns with your values, sustains your lifestyle, and actually makes money. Join sustainable business advisor Selina Ho for unfiltered insights, behind-the-scenes lessons, and honest conversations with visionary founders who are redefining success. From profitable product development to intentional scaling and funding its the real talk every conscious entrepreneur needs. Tune in weekly to get inspired, sustainably grow, and achieve your version of success!
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Language: en

Genres: Business, Entrepreneurship, Marketing

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The Secrets to Sustainable Marketing & Building a Community That Converts
Wednesday, 25 June, 2025

Let’s be honest… marketing can feel soul-sucking when you’re doing it just to chase the algorithm. In this episode, I’m sharing how to build a sustainable marketing strategy that actually works and feels good. Whether you’re just getting started or trying to streamline your content approach, I’ll walk you through how to choose the right platforms, grow your email list, and repurpose content like a pro, without burning out. I’m also taking you behind the scenes of how I manage my own content across Instagram, YouTube, podcast, email, and more using my custom Notion marketing dashboard (yes, it’s available inside my Sustain Your Marketing course!) If you’re tired of trying to do everything, everywhere with no return, this episode is for you. I cover: How to reframe your relationship with marketing Choosing the right platform and pairing it with email A peek inside my sustainable content ecosystem Tips for YouTube, podcasting, Instagram, and email The real secret to building an engaged community that buys TIMESTAMPS 00:36 The Intentions for Sustainable Marketing 01:10 Your Relationship with Marketing 01:38 Focusing on Your Ideal Customer 02:14 Choosing the Right Platforms 03:12 The Importance of Email Marketing 03:36 Diversifying Your Social Media Presence 04:49 Creating Platform-Specific Content 05:41 My Business Strategy 06:39 Managing Multiple Content Channels 08:04 Email Marketing: Building Your List 10:52 Creating Valuable Email Content 13:12 Leveraging YouTube 15:07 Leveraging Podcast 16:29 Leveraging Instagram 17:33 Planning and Strategizing Your Content 17:49 The Importance of Sustainable Growth RESOURCES MENTIONED → Sustain Your Marketing: https://selinaho.com/marketing → The Complete Sustain Your Success Ecosystem: https://selinaho.com/sys → Your Success Roadmap (Free Course): https://selinaho.com/roadmap SUPPORT TO SUCCEED → Confessions of a Conscious CEO newsletter: https://ceo-confessions.beehiiv.com → Start a business with the free Build a Sustaining Business program: https://selinaho.com/basb → Grow your business with the Sustain Your Success course suite — start with the free Your Success Roadmap: https://selinaho.com/roadmap → Secure me as your business advisor to sustainably scale your business: https://selinaho.com/btl LET’S CONNECT → Newsletter: https://ceo-confessions.beehiiv.com → Instagram: https://www.instagram.com/selinajho → LinkedIn: https://www.linkedin.com/in/selinaho → TikTok: https://www.tiktok.com/@selinajho_