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What About The Music  

What About The Music

Author: SoStereo

SoStereo's mission is to enable video creators to unlock the power of music. In this intimate guest speaker series, executives from the advertising & marketing industries share unparalleled access to music stories in the ad world youve never heard before. More on SoStereo: SoStereo makes it fast and easy for brands/agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com
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Language: en

Genres: Music, Music Commentary, Music Interviews

Contact email: Get it

Feed URL: Get it

iTunes ID: Get it


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Listen Now...

S5 Episode 6 - Matt Heath
Episode 39
Thursday, 6 November, 2025

In this episode, SoStereo founder Beto Azout sits down with Matt Heath, co-founder and creative at Partyland, to explore the power of sound and the art of original music in advertising. Matt shares insights from standout campaigns produced by his agency, revealing how custom-composed music shapes emotion, storytelling, and brand identity. Together, they dive into why the right sound isn’t just a finishing touch, but actually the heartbeat of a great spot. sostereo.com

 

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