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The Tech Edit by Vogue BusinessThe future of fashion Author: Vogue Business
The Vogue Business Tech Edit looks at how key technologies are changing fashion. In each episode, innovation editor Maghan McDowell speaks to experts about how a specific tech is influencing the industry now and in the future. Executive Producer: Aled John. Hosted on Acast. See acast.com/privacy for more information. Language: en Genres: Arts, Business, Fashion & Beauty Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Fashion shows: Digital solutions for a new reality
Episode 8
Monday, 6 July, 2020
In the final episode of season one, we assess the successes and challenges of converting the traditional fashion show format into a digital, viral moment. Christina Fontana, head of Tmall fashion and luxury Europe for Alibaba, describes the elements that created a sense of participation among online viewers of the all-digital Shanghai Fashion Week. Designer Priya Ahluwalia walks us through the process of creating a virtual reality presentation for London Fashion Week. And finally, Susie Lau, a journalist and consultant also known as Susie Bubble, analyses how the purpose of international fashion shows continues to evolve — and why that might be a challenge for Europe’s heritage brands. Hosted on Acast. See acast.com/privacy for more information.
