DBPACast

Author: Di Blasi, Parente e Associados

DBPACast has the main goal of simplifying complexities with valuable, fast, and easy audio content, gathering opinion leaders from all continents in discussions about what is trending in the world, in a way you can consume however, wherever and whenever you want.
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Language: en-us

Genres: Business News, News

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Non-traditional trademarks: expanding the scope of IP protection beyond logos
Wednesday, 12 November, 2025

This time, we welcome Tomoya Kurokawa, Vice President of SOEI Patent & Law Firm (Japan), and our trademark attorney Izadora Pereira, for an insightful conversation on “Non-Traditional Trademarks: expanding the scope of IP protection beyond logos.”The discussion explores how sounds, colors, movements, and even scents are becoming registrable elements, expanding the possibilities for trademark protection in the global intellectual property landscape.In an increasingly sensory and competitive market, understanding the role of non-traditional trademarks is essential for professionals involved with innovation, branding, and IP.