The Marketer's Edge

Author: Mark Sneider

Insightful interviews with senior level marketing executives to help them better their approach to marketing their own business and to give agencies more informed perspective into the marketing world so they can improve their chances of winning new business.
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Language: en-us

Genres: Business, Marketing

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The Marketer's Edge Interview with Dan Karp, AVP & CMO at Baldwin Wallace University
Episode 2
Saturday, 15 March, 2025

What We Discussed:In today's interview with Dan Karp, we discussed a wide variety of issues:What kind of university Baldwin Wallace is and what Dan does for themHow Dan addresses a declining education market and the use of data-driven marketing and recruitment strategiesThe importance of adapting to market changes and competitionThe role of alumni in supporting the institutionStrategies for maintaining alumni engagement and donationsDan’s experiences with outside agencies for marketing supportHis prediction on the future of educational institutions in a shrinking marketThe importance of evolving degree programs to meet market demandsAdvice for Marketer’s looking to bring in outside agenciesDan’s advice for agencies looking to win business from MarketersThanks Dan, for a great interview!Want to watch more of The Marketer’s Edge interviews? If so, click here.