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Your Farm Business PodcastAuthor: Lucy Krause
Welcome to Your Farm Business Podcast, bringing you the best in farm business thinking. We aim to bring experts to the farmer, to help manage todays farm business risks. Mike Krause, CEO and Founder of P2PAgri, helps farmers to run more profitable businesses by providing analytics and scenario analysis from their own data, to guide their business decisions. Language: en-au Genres: Business, Education, How To, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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From Wheat Fields to AgTech: The Story Behind P2P Agri | Mike Krause | Ep 10
Thursday, 21 May, 2026
What does it really take to help Australian farmers make smarter financial decisions? In Episode 10, host Tom Moir sits down with Mike Krause — agricultural economist, author, and founder of P2P Agri — to unpack his journey from wheat-breeding glasshouses at Roseworthy Ag College to building one of Australia's most trusted farm business modelling platforms.Mike shares the full story: growing up the son of a wheat breeder, studying agricultural economics at the University of New England, completing a Masters in computer simulation at Lincoln University in New Zealand (back when he was coding in Fortran), and cutting his teeth as a government ag economist in the Riverland. From there it was four years inside a bank during one of the toughest periods Australian farmers have faced — when keys were being taken off properties on Eyre Peninsula — before a move into ag insurance consulting and eventually launching his own farm business advisory practice.A conversation packed with practical wisdom for any farmer thinking seriously about profitability, succession, expansion, and long-term resilience.WHAT YOU'LL LEARN:Why financial literacy is the single biggest lever most farm businesses are underusingThe "Risky Business" simulation workshop that proved farmers love what-if modellingTwo real case studies — a citrus grower's seven-year forecast that hit "to a T," and the farmer who bought the neighbour at auction, weathered two droughts, and didn't lose a night of sleepWhy benchmarking against other farmers can do more harm than good — and what to do insteadThe story behind "Farming the Business," the GRDC manual now in its 7th reprint (and how dyslexia helped Mike write it simply)Mike's outlook for 2026: how AI, drones, satellite imagery and virtual fencing are reshaping farming — and how P2P Agri has 5x'd its development speed using AIAdvice he'd give his 20-year-old self about building a career in agricultureCHAPTERS:00:00 Welcome & what is P2P Agri 02:23 Growing up at Roseworthy Ag College 03:27 University, Fortran & computer simulation 06:11 Government, banking & the keys-off-farmers era 10:07 Closing the farm business knowledge gap 12:08 The Risky Business workshop that changed everything 14:08 Why P2P Agri was born 15:47 Real client stories: the citrus grower & the drought question 20:37 Writing "Farming the Business" for GRDC 23:00 Dyslexia as a gift for simplifying complexity 25:21 Advice to 20-year-old Mike 27:36 AI, drones & the future of Australian agriculture 30:00 Benchmarking vs modelling: what actually works 32:07 Wrap upABOUT THE GUEST:Mike Krause is the CEO and founder of P2P Agri, an Australian software and training business that helps farmers analyse profitability, model "what-if" scenarios, plan succession and make confident long-term decisions. P2P Agri also delivers financial literacy training one-on-one and in partnership with TOCAL Ag College in NSW.LINKS & RESOURCES:P2P Agri: https://p2pagri.com.au"Farming the Business" by Mike Krause (GRDC) — available in print or free on iTunes with 50+ embedded training videosSUBSCRIBE for more conversations with the people shaping the future of Australian farm business.#YourFarmBusinessPodcast #P2PAgri #AustralianAgriculture #FarmBusinessManagement #AgTechLearn more about P2P Agri: https://p2pagri.com.au
