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"It's Your Business"Author: Kath Lord-Green
We can all learn more about ourselves and our business, when listening to the stories of others!This podcast is for you, if you're someone who's all about making business connections and hearing entrepreneurial stories.We dive into the business journeys of UK entrepreneurs but don't worry, we're keeping it real and down-to-earth. Join me as I sit down with everyday business people, listen to them sharing their stories: the ups, the downs, and everything in between, in a way that's easy to connect with. We'll get into the nitty-gritty of 'what,' 'when,' 'how,' and 'why' they've built their businesses, and you'll pick up some practical insights that you can apply in your own journey. Whether you're a go-getter just starting out or you're climbing the corporate ladder, this podcast is your go-to source for relatable stories and actionable advice in the world of business. Language: en-gb Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Add Audio to Your Business - Why Podcasting Works... with Your Fairy Podmother®
Episode 15
Friday, 27 February, 2026
In this special solo episode of It’s Your Business, KLG (Your Fairy Podmother®) shares the story behind her 25+ years in audio, from radio news and presenting to podcast production and training.Kath breaks down what a podcast really is, why audio is one of the most underrated tools in business marketing, and how local businesses can use podcasting without the pressure of weekly episodes forever.You’ll also hear why adding audio versions of newsletters, updates and FAQs can boost accessibility, build trust faster, and help your message reach people who simply will not read another email.Finally, Kath introduces Poducation CIC, a new not-for-profit focused on podcasting education and digital skills for people who are not in education, employment or training, and invites local businesses to explore CSR partnerships that create real outcomes.In this episode, we cover:What a podcast is (and what it is not)Why audio fits into real life better than many formatsHow radio skills translate directly into podcastingEasy podcast ideas for busy businesses (including audio newsletters)How podcasting supports visibility, credibility and long-term marketingWhat it’s like working with Kath as your podcast producer and mentorIntroducing Poducation CIC and how businesses can support the missionLinks and contactBook a pod-chat: https://www.fairypodmother.co.uk/pod-chatWebsite: www.fairypodmother.co.ukEmail: kath@fairypodmother.co.ukPoducation CICEmail: kath@poducation.co.ukCall to actionIf you’re a local business and you’re curious about starting a podcast, adding audio into your marketing, or exploring a CSR partnership with Poducation CIC, book a pod-chat and let’s talk.Want to start YOUR own Podcast? Your Fairy Podmother®️www.fairypodmother.co.uk
